Kelburn Garden Party is Scotland’s premier boutique music festival, which hosts a vibrant programme of music, art and immersive outdoor experiences on the west coast.
My main task is to look after the festival’s social media, where I post regular content to build a devoted organic community – and ultimately shift over 4,000 tickets.
The festival regularly sells out and attracts a loyal fanbase of returning attendees. Many have literally grown up coming to the festival.
The content strategy also prioritises:
I assist in looking after the festival’s website, which involves collating information from the music programme’s artists and crafting bios for each act.
Outside the festival, I have worked with the Music Officer on the Kelburn Mixtape, a mix series that platforms previous artists, where I write accompanying Q&As.
Some highlights have included: