The Cycling Gardeners of Edinburgh

cycling gardeners of edinburgh pose with gardening tools and cargo bikes, seo content writing sample

The Cycling Gardeners of Edinburgh

Content writing // SEO

The Cycling Gardeners of Edinburgh are an independent company who provide sustainable gardening services with help from a zero carbon mode of transport – cargo bikes.

I was drafted in as an SEO specialist to increase the website’s organic traffic and generate new business leads.

After an SEO audit, I recommended the following actions:

Strategic link building, particularly within trader and trust review spaces
On-site optimisation to improve ranking for short and long-tail keywords
New pieces of content to highlight the business’s role within the growing cargo bike movement

Even with a light touch approach to SEO, within a few weeks, the website went from not ranking at all to appearing in the top 10 SERPs for multiple local and environment-oriented keywords.