screenshot of trotwork events stage hire and events website, web design for independent business

Trotwork Events

Trotwork Events is a stage hire and events production company based in Edinburgh, whom I have worked with frequently over the years devising marketing plans for family-friendly events.

When they expanded into stage and equipment hire, they approached me to build a website that would advertise both services.

The brief was to create a visual identity that reflects the company’s background in Edinburgh’s grassroots scene, which would appeal to local, community-minded events promoters. There would be an element of professionalism too, in keeping with the fact that their strategic partner is Midlothian Council.


SEO-driven design and copywriting

The website architecture was informed by competitor analysis and keyword research, which allowed me to create the design and copy in synchronicity.

The copy targets local stage production searches in Edinburgh, while the website’s appearance blends the best of both stage hire companies and event promoters, bringing a sense of fun and well-honed experience to both niches.

The website is fully mobile-responsive and hosted on a green web host.